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September 28, 2023
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Sony Rides PS4 Sales, Web-Slinger To Surprise Profit

By Grace Huang
Photographer: Tomohiro Ohsumi/Bloomberg
Sony Corp. (6758) posted a surprise first-quarter profit as the PlayStation 4 topped sales for game consoles and “The Amazing Spider-Man” rejuvenated box-office receipts for its Hollywood studios.

The company posted net income of 26.8 billion yen ($261 million) in the three months ended June 30, compared with 3.5 billion yen a year earlier, Tokyo-based Sony said today. That compares with the 11.5 billion-yen average loss of four analyst estimatescompiled by Bloomberg. The U.S.-traded stock rose as much as 9 percent, the most since May 2013.

Entertainment content, consoles and mobile devices underpin Chief Executive Officer Kazuo Hirai’s efforts to revive Sony as it predicts a sixth annual loss in seven years on declining demand for televisions and compact cameras. Games such as Electronic Arts Inc.’s Madden NFL 15 may give the PS4 momentum, while “The Amazing Spider-Man 2” and Pharrell Williams’ hit song “Happy” spark a recovery in entertainment.

“Hirai’s reforms are starting to produce results, and he was fortunate that movies and the PS4 sold well,” said Makoto Kikuchi, Tokyo-based chief executive officer for Myojo Asset Management Co. “It’s creating an atmosphere in which Sony can make a profit.”

Sony still cut its sales forecasts for smartphones and TVs, and announced a display venture with Panasonic Corp., Japan Display Inc. and Innovation Network Corp. of Japan.

Sony American depositary receipts rose 5.2 percent to $18.44 at 11:25 a.m. in New York after reaching $19.11, for the biggest intraday gain since May 2013. Sony shares fell 1.1 percent to 1,772 yen in Tokyobefore the announcement, extending its loss this year to 3 percent. The stock has underperformed Japan’s benchmark Topix stock index, which declined 0.2 percent today.

‘Amazing Spider-Man’

Operating profit, or sales minus the cost of goods sold and administrative expenses, was 69.8 billion yen in the quarter, the company said. That compares with a 36.4 billion-yen profit a year earlier.

The game unit posted profit of 4.3 billion yen, reversing a loss of 16.4 billion yen a year earlier. Sales of Sony’s console have outpaced those of Microsoft Corp.’s Xbox One with exclusive titles including The Order: 1886.

The movie division posted a profit of 7.8 billion yen, more than double results from a year earlier. Sony’s film unit ranked third at the North American box office in the year through July 27, according to data fromBoxofficemojo.com.

“The Amazing Spider-Man 2” has grossed more than $700 million globally, while “22 Jump Street” has ticket sales of about $280 million.

Sony’s content business is its “crown jewel,” said Chris Konstantinos, director of international portfolio investment at Riverfront Investment Group in Richmond, Virginia, said before the announcement. The group oversees $4.7 billion in assets.

Smartphone Decline

Hirai, who cut last year’s net-income forecast three times, is trying to overcome sinking demand for the gadgets that underpinned Sony’s rise into a Japanese icon. When he took over in 2012, he said Sony’s revival would be driven by games, imaging products and mobile devices.

He apologized to investors last month after forecasting an annual loss of 50 billion yen.

Sony’s mobile products unit posted a loss of 2.7 billion yen, compared with a profit of 12.6 billion yen a year earlier. The company expects to sell 43 million Xperia smartphones this year, down from its previous forecast of 50 million.

Sony accounted for 3.2 percent of global smartphone shipments in the March quarter, down from 3.7 percent in the December period, according to data compiled by Bloomberg. That ranks No. 7.

World Cup

“The smartphone business is one of Sony’s core businesses,” Ryosuke Katsura, a Tokyo-based analyst at USB AG, said before the earnings. “They are investing more into it but that may increase the risk because demand in that market is slowing.”

Hirai repeatedly has pledged to make TV manufacturing profitable, a business that has lost more than 700 billion yen over the past decade. Sony today lowered its sales forecast to 15.5 million units from 16 million.

Sony already has eliminated about 18,000 jobs in the last two years, Vice President Kunitaka Fujita said last month. The company has announced an agreement to exit personal computers and a restructuring to make TV manufacturing a separate unit.

Home entertainment, which includes the TV unit, more than doubled earnings to 7.7 billion yen. Sony is shifting its focus to ultra high-definition sets, with sales increasing 11 percent in the quarter, helped by soccer’s World Cup.


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