Although menthe tea is still the most popular hot drink in Morocco, coffee has gained popularity during the latter years of the review period. The large expansion of small independent cafés, along with the increasing popularity of going out among Moroccans, have helped to increase the popularity of coffee all across the country. Many key players responded to this growing trend by launching a large number of products in all coffee categories. Although instant coffee is still the most popular type of coffee in Morocco, fresh ground coffee pods are gaining so much popularity in Morocco as coffee pod machines are becoming more available in different large retail stores, like Marjane and Carrefour.
Competitive Landscape
Nestlé Maroc SA leads sales of coffee in Morocco in 2014 with a 29% value share. The company is marketing one of the most popular coffee brands in Morocco under the name of Nescafé. The latter existed in Morocco for a long period of time and successfully built a strong brand image in consumers’ minds in Morocco. Nestlé Maroc SA is also running many TV ads to support its Nescafé brand on Moroccan channels.
Industry Prospects
Over the forecast period, coffee is expected to see a volume CAGR of 7% and an off-trade value CAGR of 8% at constant 2014 prices. This positive growth will result from the continuous demand for coffee from all consumer groups in Morocco. The growing purchasing power will also encourage more purchases from all consumers, especially fresh ground coffee pods which offer a very high quality coffee experience.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Morocco with research from Euromonitor’s team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you’re in the Coffee industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Coffee in Morocco market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Coffee in Morocco?
* What are the major brands in Morocco?
* How significant is vending in coffee distribution?
* How does the increasing number of speciality coffee shops impact retail sales of coffee?
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FRENCH VERSION
Paysage concurrentiel
Nestlé Maroc SA mène des ventes de café au Maroc en 2014avec une part de 29 % de la valeur. La compagnie commercialiseune des marques de café plus populaires au Maroc sous le nomde Nescafé. Ce dernier existe au Maroc depuis une longuepériode de temps et avec succès construit une image de marqueforte dans l’esprit des consommateurs au Maroc. Nestlé MarocSA se déroule aussi de nombreuses publicités télévisées pourprendre en charge sa marque Nescafé sur les chaînesmarocaines.
Perspectives de l’industrie
Au cours de la période de prévision, café devrait voir un volumeTCAC de 7 % et une valeur hors-commerce TCAC de 8 % à prixconstants de 2014. Cette croissance positive résultera de lademande continue pour le café de tous les groupes deconsommateurs au Maroc. La montée en puissance d’achatseront également encourager plus d’achats de tous lesconsommateurs, surtout frais moulu dosettes qui offrent uneexpérience de café de très haute qualité.
Vue d’ensemble du rapport
Découvrez les dernières tendances du marché et découvrir lessources de la croissance future du marché pour l’industrie ducafé au Maroc à la recherche de l’équipe de Euromonitor desanalystes dans le pays.
Trouver des possibilités cachées dans les données de recherchesles plus récentes disponibles, comprendre les menacesconcurrentielles avec notre analyse détaillée du marché etplanifier votre stratégie d’entreprise avec notre expertise analysequalitative et les projections de croissance.
Si vous êtes dans l’industrie du café au Maroc, notre recherchevous permettra d’économiser temps et argent tout en habilitant àvous de prendre des décisions éclairées et rentables.
café dans le rapport d’étude de marché Maroc comprend :
* Analyse des clés sur l’offre et les tendances de la demande
Nos rapports d’études de marché répondent aux questions tellesque :
* Quelle est la taille du marché du café au Maroc ?
