Auto major Tata MotorsBSE -1.87 % today launched six models from its ‘Prima’ range of heavy commercial vehicles in Kenya.
The launch of these new commercial vehicles marks Tata Motors’ continued efforts towards changing the trucking landscape and rough roads in Kenya, the Mumbai-based firm said in a statement.
Commenting on the development, Tata Motors, Head- International Business, Commercial Vehicles Business Unit, RT Wasan said the launch of the Prima rangein Kenya is an important milestone in Tata Motors’ continued expansion in the Kenyan market and the East Africa region.
Tata Motors had introduced the Prima range in India in 2009. The company has also launched the range in various other global markets, including the UAE and Oman.
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Le lancement de ces véhicules utilitaires neufs marque efforts continusTata Motors à changer le paysage de camionnage et les routesaccidentées au Kenya, la société basée à Mumbai, dans un communiqué.
Commentant la mise au point, Tata Motors, chef – International Business,Business Unit de véhicules utilitaires, RT Wasan dit que le lancement dela Prima rangein Kenya est un jalon important dans l’expansion continuede Tata Motors dans le marché Kenyan et dans la région de l’Afrique del’est.
Tata Motors avait introduit la gamme Prima en Inde en 2009. La société aégalement lancé la gamme dans divers autres marchés mondiaux, y compris les Émirats Arabes Unis et Oman.
