Youssef Igrouane is a Moroccan student of English studies at Moulay Ismail University and Morocco World News correspondent in Meknes.
Rabat – Moroccan entrepreneur Mouna Abbassy has competed and reached the finals of CartierWomen’s Initiative Awards.
Mouna Abbassy, 33, Managing Director of “Izil Beauty” living in UAE, is one of Middle East finalists for the Cartier Women’s Initiative Award, an international business plan competition founded in 2006 by Cartier, the Women’s Forum, McKinsey & Company, and INSEAD Business School to foster and encourage women’s projects.
She supports the use and impact of natural cosmetics that stem from purity, simplicity and reflect the beauty of Moroccan women.
The idea of her project was inspired by the natural and traditional preparation of homemade beauty recipes by the Moroccan Amazigh women such as Argan, Ghassoul clay, and other rare natural ingredients that exist in Morocco.
Mouna has mesmerized jurors with the simplicity of her project’s ingredients. Now she will compete in the finals with 20 other entrepreneurs, who were selected from over 1,700 applications in more than 100 countries.
Professional economists and experts will coach the entrepreneurs into the finals, which will take place on October 15, 2015 in the city of Deauville, Northwest France.
Ms. Abbassy moved to Dubai 10 years ago to start her journey as a marketing professional for multinational cosmetic brands.
She founded her company in 2013 and named it in Amazigh “IZIL” (or, in English “Pure”). It comprises 15 Moroccan women, in charge of extracting the natural ingredients for Izil’s beauty recipes. Afterwards, she went to London to study cosmetics in order to expand her knowledge and enhance the management of her project.
Mouna aims to show the secret of the authentic beauty of Amazigh women in Morocco and describes the brilliant benefits of naturally organic and healthy products to women.
American celebrity of Armenian descent, Kim Kardashian pays tribute to the benefits of Argan oil, which is one of the rarest oils in the world. It is extracted from Argania spinosa, belonging to the Sapotaceae family of trees; a tree that grows only in the Sous Valley of Southern Morocco and can live 150 to 200 years.
