1st Afrika Times

Lighting Africa -Akon Targets Senegal’s Tourism in Latest African Project

Tourism is the latest sector that Senegalese-American singer and songwriter Akon has identified as a potential area of investment on the African continent.

Akon targets Senegal's tourism in latest African project – The Voice

Best known for his R&B hits such as “Locked Up” and “Smack That,” the singer whose real name is Aliaume Thiam has over the years championed different projects notably Lighting Africa that aims to provide electricity to 600 million Africans.

In this article, we highlight some of Akon’s projects on the continent.

Investing in Senegal’s tourism sector

Senegal’s state-owned tourism company SAPCO on Tuesday signed a deal with Akon to build a sustainable tourism village that would “campaign for the environment”.

“Beyond his status as an artist, it is Akon, the investor who believes in Africa (signing up to the agreement),” the tourism ministry said in a statement before the ceremony.

SAPCO Secretary General Aliune Ndiaye told AFP that the deal was a memorandum of understanding, so the size of the future investment is still unclear.

Akon City and Akon

He added, however, that Akon plans to build a complex in the seaside village of Mbodiene, some 120 kilometres south of the capital Dakar.

The rapper, whose real name is Alioune Badara Thiam, spent his early childhood in Senegal but moved to the US at age seven, where he later rose to superstardom.

Akoin and a CryptoCity

In 2018, Akon unveiled Akoin, a new cryptocurrency named after himself as a central form of exchange. The digital cash currency is part of his plan to build a futuristic Crypto City on a 2,000-acre land gifted to him by the President of Senegal, Macky Sall.

“I think that blockchain and crypto could be the saviour for Africa in many ways because it brings the power back to the people,’‘ Akon said at an event held in the French city of Cannes.

‘‘Cryptocurrency and blockchain technology offer a more secure currency that enables people in Africa to advance themselves independent of the government.’‘

Lighting Africa

Akon City

In 2015, Akon teamed up with fellow Senegalese Niang and Malian entrepreneur, Bathily to start the Akon Lighting Africa initiative, with an objective of ‘bringing clean energy to millions of households in Africa’.

The initiative primarily targets rural communities that are not connected to the electricity and also seeks to find ways to bring costs down to make power supply more affordable.

The project which raised 1 billion US dollars in 2016, has been implemented in several African countries including Liberia, Sierra Leone and Gambia.

Akon may not be lonely for much longer. The famed R&B singer is going ahead with plans to build a new $6 billion smart city in Senegal where nationals can live and work—and where members of the African Diaspora will always be welcome.

The 47-year-old Senegalese American singer, known for hits like “Smack That” and “Lonely,” has confirmed that construction on “Akon City” will begin next year despite the pandemic’s devastating effects on global tourism. The 2,000-acre metropolis, which was first touted by the singer back in 2018, will feature a sprawling luxury resort, high-rise condos, recording studios, a stadium, and even its own cryptocurrency, “Akoin.”

The oasis is also expected to run on clean energy—no doubt supplied by the singer’s Akon Lighting Africa, which backs solar energy projects in rural areas—plus features an artificial intelligence data center. Naturally, the new city will have a futuristic aesthetic to match the cutting-edge tech. Penned by Bakri & Associates Development Consultants, the city is characterized by gleaming structures that have an almost Surrealist feel. In fact, the renderings look like the backdrop of a Ridley Scott film.


Akon City

Akon City designed by Bakri & Associates Development Consultants. Bakri & Associates Development Consultants/Akon City

Save for the recurring mononym, Akon City appears to be more than just a monument to the singer’s ego. The hub will be located in Akon’s home country of Senegal, where he spent much of his childhood before moving to New Jersey when he was 11. The singer told the Associated Press the project is geared toward stimulating the local economy and creating much-needed jobs for the Senegalese. He also envisions that the city will serve as a “home back home” for Black Americans and other members of the African Diaspora facing racial injustice.

“The system back home treats them unfairly in so many different ways that you can never imagine. And they only go through it because they feel that there is no other way,” the singer told AP. “So if you’re coming from America or Europe or elsewhere in the diaspora and you feel that you want to visit Africa, we want Senegal to be your first stop.”

Akon City

Akon City designed by Bakri & Associates Development Consultants. Bakri & Associates Development Consultants/Akon City

Understandably, Senegalese authorities have praised Akon, whom they refer to by his given name Aliuane Thiam, for investing in the country amid such economic uncertainty. The singer, who has an estimated net worth of $80 million, told AP the project has already secured about one-third of the $6 billion needed. He declined to publicly identify his investors, citing non-disclosure agreements. However, Business Insider recently reported that Julius Mwale, the Kenyan technology entrepreneur behind a similar project, Mwale Medical and Technology City, has also invested $4 billion.  If true, that contribution would be noteworthy for more than one reason: According to Insider, Mwale has a history of being sued over allegations that he failed to repay debts. And, from a purely mathematical perspective, it would appear to get Akon to his $6 billion goal—or very close to it.

Perhaps that’s why he is so confident the project will move forward. The singer says that construction on the new city will begin in early 2021. He also said he’s considering franchising the concept to other countries on the continent.

A small, richly imagined city named after its founder and franchised around the world? Walt Disney would be proud.

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