In a groundbreaking announcement, Nigerian actress Temi Otedola has been named the new ‘African Digital Brand Ambassador’ for L’Oréal Paris. This exciting news was revealed in a statement by Issima Oniangue, General Manager for Makeup in the Sub-Saharan Africa Zone at L’Oréal.
“Temi’s unique style, confidence, and passion for beauty perfectly embody the L’Oréal Paris ethos of empowerment and sophistication,” said Oniangue. “This partnership marks a new era of glamour and innovation in beauty for the region as we continue to celebrate and cater to the diverse beauty of African women. We are thrilled to inspire and bring the best of beauty to every corner of the continent. As the number one beauty brand worldwide, L’Oréal Paris has empowered women for more than 110 years with our state-of-the-art products backed by scientific advances.”
Oniangue emphasized that L’Oréal’s partnerships and enterprises are committed to promoting equal rights and self-esteem. “Because I’m Worth It,” the iconic L’Oréal Paris slogan coined in 1971, remains as relevant today as ever. “For many years, it has honored extraordinary women who volunteer their time to serve their communities. Temi Otedola’s journey with L’Oréal Paris Makeup promises to celebrate beauty, empowerment, and communities.”
Temi Otedola’s appointment is a historic milestone, as she becomes the first Nigerian to represent the iconic brand on a digital platform across Africa. Her journey with L’Oréal Paris Makeup will highlight the brand’s commitment to celebrating beauty, empowerment, and cultural richness, resonating with audiences across Sub-Saharan Africa and beyond.
Standing alongside fellow ambassadors like Kendall Jenner and Viola Davis, this collaboration signifies a significant step in celebrating beauty in all its forms across the African continent. As the face of L’Oréal Paris Makeup, Temi will headline the latest Infallible Makeup Range campaigns, showcasing her unique style and celebrating the diverse beauty of Africa.
An excited Temi Otedola expressed her honor at becoming an ambassador. “Words cannot describe how honored I am to partner with L’Oréal Paris Makeup. L’Oréal Paris was among the first beauty products I was introduced to as a young girl playing with my mother’s makeup. I have grown up loving their products and deeply respecting the company’s values and vision.
“The L’Oréal Paris woman is someone I deeply resonate with—confident, unapologetic, and always striving to make a difference in the world. I’m so excited to begin this beautiful journey with a brand that truly has proven its excellence for years,” Otedola said.
This partnership is set to bring a fresh wave of inspiration and innovation to the beauty industry, celebrating African beauty on a global stage and empowering women to embrace their unique identities with confidence.
