“Ngwo Ngwo Ngwo” weaves a narrative that has been passed down through generations in Igbo culture. The story often revolves around themes of resilience, community, and the mystical connection between humans and nature. Its lyrics and melody capture the essence of Igbo heritage, making it a cultural treasure.
Mike Ejeagha’s Resonant Voice
The song was originally performed by a revered figure in Igbo music, often referred to as the King. Mike Ejeagha rendition of “Ngwo Ngwo Ngwo” not only showcased his vocal prowess but also his deep connection to the cultural roots of the Igbo people. The King’s voice brings the folklore to life, making it resonate with audiences even decades later.
There is a growing interest in traditional African stories and music as people seek to reconnect with their heritage. Contemporary artists and musicians may be reinterpreting the song, blending it with modern sounds while maintaining its original essence. Social media and digital platforms have made it easier to share and discover traditional music, allowing “Ngwo Ngwo Ngwo” to reach new audiences worldwide.
Ngwo Ngwo Ngwo”: Viral Sensation and Modern Revival
The song “Ngwo Ngwo Ngwo,” an Igbo folklore classic sung by the legendary King himself, has recently experienced a resurgence in popularity thanks to the Brainjolter Dance Challenge. This modern twist on the traditional song has captivated millions and brought the timeless melody back into the spotlight.
The Brainjolter Dance Challenge
The Brainjolter Dance Challenge, featured in skits on his social media page, has played a significant role in the song’s viral success. With over 80 million views, the challenge has not only rekindled interest in “Ngwo Ngwo Ngwo” but also introduced it to a new generation of listeners. The dance challenge has become a cultural phenomenon, blending traditional music with contemporary dance moves.
To celebrate the success and encourage participation, Brainjolter has offered 2 million naira to Mike Ejeagha who is in 80s. This incentive has further fueled the viral nature of the challenge, as countless fans have taken to social media to showcase their creativity and dance skills.
The viral use of “Ngwo Ngwo Ngwo” in the Brainjolter Dance Challenge raises questions about copyright and royalties:
Copyright Infringement:
Nature of Use: The song is used in short clips for the dance challenge. Depending on the length and context, this could fall under fair use, particularly if it’s used for commentary, criticism, or parody. However, fair use is a complex legal doctrine that varies by jurisdiction.
Permission: If Brainjolter obtained permission from the copyright holder, then there is no infringement. If not, the use of the song, even in short clips, could potentially be seen as copyright infringement.Song Owner’s Rights: If the song is copyrighted and used without permission, the owner of the song is entitled to royalties. The viral success and substantial viewership mean the song’s owner should be compensated for its use.
Extent of Use: Even a small clip can be enough to require royalties, especially if the clip plays a significant role in the content’s success.
The revival of “Ngwo Ngwo Ngwo” through the Brainjolter Dance Challenge highlights the enduring appeal of Igbo folklore in modern contexts. While the viral nature of the challenge is a testament to the song’s timeless charm, it’s important to address copyright issues. Ensuring that the original song owner receives appropriate royalties respects the intellectual property and contributions of the artists who keep cultural heritage alive.The enduring appeal of “Ngwo Ngwo Ngwo,” combined with the King’s unforgettable performance, ensures that this song continues to enchant listeners even after 41 years. Its revival is a testament to the timeless power of Igbo folklore and the unbreakable link between past and present.
By : Jide Adesina
