Africa is undergoing a significant digital transformation, with the rise of e-commerce playing a pivotal role. According to fintech firm Nikulipe, the continent’s e-commerce sector is projected to grow by $15 billion by 2028, marking a nearly 49% increase over the next four years. Back in 2017, only 13% of Africans shopped online, but this figure is expected to soar to nearly 50% by the end of 2025.
Jumia, the clear market leader in African e-commerce, is poised to capitalize on this growth. The company is focusing on expansion through strategic cost management and warehouse centralization. However, Jumia faces significant challenges, such as the integration of local payment methods and the high costs associated with shipping across the continent. Rennaud Glenisson, Regional Director at Jumia, emphasized the need for a tailored approach:
“In Africa, it’s not just about implementing digital solutions; every aspect, from payment to delivery, must be adapted to local realities to succeed in this complex market.”
Glenisson also highlighted the potential impact of government initiatives, like the planned African Continental Free Trade Area (AfCFTA) set for 2027, which could open new market opportunities for companies like Jumia.
Mobile Gaming on the Rise in Ghana
The mobile gaming industry is experiencing rapid growth in Ghana, fueled by better internet connectivity and the widespread adoption of smartphones. By 2027, the number of mobile gamers in Ghana is expected to reach 7.5 million, signaling significant potential for local economic development. Revenue from mobile gaming is projected to surpass $90 million this year, while the broader video game market could reach $135 million.
Kwesi Hayford, President of the Ghana E-sports Association, stresses the importance of nurturing local game development to create jobs and economic opportunities, despite the current dominance of imported games.
Mushroom Wine: A Ugandan Farmer’s Ambition
In Uganda, Milly Ssebaggala is pursuing an ambitious goal: to produce and market mushroom wine both locally and internationally. However, she faces substantial challenges, including a saturated alcoholic beverage market, production limitations, and a lack of capital.
The global mushroom market is currently valued at $55 billion, but Ugandan producers must contend with formidable competition from Asia-Pacific giants. Ssebaggala’s journey reflects the broader struggle of African entrepreneurs aiming to break into global markets. For more insights, watch the report by Raziah Athman.
