The much-anticipated 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) has officially opened its doors for submissions, inviting filmmakers, actors, and content creators across Africa to showcase their talent and compete for the prestigious accolades. Widely regarded as Africa’s most prestigious film and television awards, the AMVCA continues to celebrate outstanding achievements in storytelling, technical excellence, and creativity in the entertainment industry.
Organized by Africa Magic in collaboration with MultiChoice, the AMVCA has consistently served as a platform to recognize the continent’s finest talents, while also promoting African cinema on the global stage. With categories spanning feature films, short films, TV series, documentaries, and online content, the awards celebrate a broad spectrum of creative expression.
Speaking at the announcement, Dr. Busola Tejumola, Executive Head of Content and West Africa Channels at MultiChoice, emphasized the importance of the AMVCA in elevating African stories. The AMVCA is more than just an award; it’s a celebration of the rich tapestry of cultures, stories, and talent that make up Africa’s creative landscape. We are thrilled to see what this year’s entries will bring, she said.
This year’s edition promises to be even more exciting, with the inclusion of new categories reflecting the ever-evolving entertainment landscape. Among these are categories for online content creators and social media influencers, acknowledging the growing impact of digital platforms on storytelling and audience engagement.
Eligible entries must have been publicly exhibited or broadcast between December 1, 2022, and November 30, 2023. Filmmakers and content creators are encouraged to submit their work through the official AMVCA website, with the submission deadline set for January 31, 2025.
As anticipation builds, industry insiders and fans alike are speculating about potential nominees and standout productions. The AMVCA has a storied history of catapulting winners to greater heights, with past recipients such as Funke Akindele, Kunle Afolayan, and Genevieve Nnaji gaining international recognition for their work.
Beyond the awards ceremony, the AMVCA also serves as a networking hub, bringing together industry heavyweights, emerging talents, and global stakeholders to discuss the future of African cinema. The event’s red carpet moments and fashion statements are equally iconic, drawing attention to African designers and stylists.
The AMVCA continues to inspire the next generation of African storytellers, encouraging innovation, collaboration, and excellence. As the entry period begins, hopes are high for a competitive and vibrant awards season that will further spotlight Africa’s creative genius.
With the 11th AMVCA promising to raise the bar yet again, fans, critics, and industry players are eagerly counting down to what is sure to be another historic celebration of African cinema.
