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PLAY Reports Lower Q1 Loss as Strategic Shift Drives Market Momentum

Telecom operator PLAY has reported a narrower loss for the first quarter as it continues to make progress with its long term strategy of transforming its market position The company says it is seeing the early benefits of its shift from traditional services to more integrated and digital offerings

In the first quarter PLAY recorded a net loss that was lower compared to the same period last year This improvement was supported by stronger operating performance and a focus on higher value services Revenue remained steady as demand held firm across core segments and new business areas

The company has been investing heavily in network expansion and digital transformation aiming to create a more flexible and resilient business model According to executives the results show that customers are responding positively to these changes PLAY continues to focus on providing better connectivity value and innovation to meet evolving consumer needs

PLAY is also pushing ahead with its strategic repositioning in both the consumer and enterprise segments In the residential market the focus is on bundling internet mobile and streaming services into simple user friendly packages In the business sector PLAY is expanding its portfolio of cloud communication and cybersecurity solutions tailored to small and midsize enterprises

Despite challenges in the broader economic environment PLAY remains committed to delivering long term value The company noted that cost discipline and operational efficiency were key factors in mitigating the impact of inflation and market competition

Looking ahead PLAY said it will continue to adapt to customer expectations while staying focused on profitable growth The first quarter results suggest that the company is moving in the right direction as it builds a more modern and diversified telecom platform

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