Who better than a celebrity to grab your eye? No wonder more and more musicians, actors and pop-culture icons are replacing runway models and pushing designer labels to the masses. Here’s a look at who’s giving boldface to 2015’s spring and summer ad campaigns.
Nicki Minaj for Roberto Cavalli
Nicki is gone-with-the-wind fabulous and yes, we do give a damn.
The gritty rapper is now remixing her skills as the new face of Roberto Cavalli’s upcoming ad campaign. The 32-year-old seems effortlessly sexy yet demure in the designer’s safari-inspired dress, but her infamous curves helped her land the gig.
“I chose Nicki Minaj because she embodies the exuberant and modern femininity of the Cavalli woman,” the designer said. “In recent years we have become accustomed to women castigated in clothes that hide their body shapes. With this campaign, I wanted to send a strong counter-trend message. I wanted a sensual woman who is aware of her body, who is not afraid to show her curves.”
Her hairdo suggests a modern-day Cleopatra. Royalty intertwined with high fashion is a winning combination.
Kim Kardashian and Kanye West for Balmain
Kanye looks as if he’ll be driving this beauty . . . by which we mean the car.
The notoriously publicity-mad couple are the new faces of French label Balmain’s campaign, and it’s already paid dividends: Creative director Olivier Rousteing gave their 18-month-old daughter, North, three custom-made Balmain jackets back in November. Seems as if the disgruntled, moody look the 37-year-old West is known for and the 34-year-old’s dead blank stare work for the brand.
“Kim and Kanye are style icons and friends,” Rousteing says. “It is an honor to have them in this Balmain campaign. Together, they represent love, beauty and diversity. They are the new modernity.”
The Wests sure know how to pick their friends.
Julia Roberts for Givenchy
Don’t be fooled by her stern look: Julia Roberts is forever a pretty woman.
Even when she’s shot in black and white, the 47-year-old A-lister and mother of three breathes confidence, appeal and somber beauty.
“I decided to make her more intellectual, more serious, more pure,” said creative director Riccardo Tisci. “It’s a different, fresh, new way to see Julia really cool and urban.” Gracing the ad in a sheer top and menswear-inspired jacket, Roberts embodies femininity and strength at their finest.
Madonna for Versace
Madonna may pose like a broken doll, but she’s as strong as they come.
The Material Girl is 56, but aging well, at least as far as Versace’s concerned. After her first appearance in the couture house’s 1995 ad campaign, she returned in 2005 and, a decade later, is back again. A little black dress is all that’s needed for Madonna’s effortless style — and finely honed, muscular arms: No wonder they’re prominently featured in just about every shot of her.
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