THE just-ended 15th Conference of the Parties to the Ramsar Convention on Wetlands (COP15), held in Victoria Falls, has left behind more than just policy pledges, it brought a surge in tourism and business activity.

The day after COP15, Victoria Falls is buzzing. Tourism players are basking in the glory of increased business and are hopeful that delegates will become brand ambassadors for the iconic destination, an accredited Wetland City.

From bustling markets to fully booked cruises and accommodation facilities, operators say the international biodiversity summit brought a much-needed boost.

“I had a couple of people, one gentleman from Spain, someone from Korea, others from Japan, and a lady from China. They came through and bought souvenirs to remember their trip,” a curio seller said.

“The benefit is enormous. Hosting this conference at the world’s most wondrous waterfall was so appropriate after all, the summit was about water,” a sculptor noted

“We were three times busier than usual. Our kitchen was packed throughout COP15. It is good for our business, we can now pay rent and our staff. We need more events like this in our destination,” one of the kitchen operators who was present added.

Souvenir stalls that had been quiet during the off-season came alive once again. But it was not just curio sellers who cashed in. Local farmers and fresh produce suppliers also counted their share of revenue.

Across town, restaurants, tour operators, and hotels experienced a rush of bookings while coming face to face with smiling individuals.

Even airtime vendors, taxi drivers, saloon operators, and other entrepreneurs that work both day and night reported brisk business.

“The surge in visitor numbers helps us grow the destination. We need infrastructure that matches those volumes and meets international standards. Importantly, this boost also filters down, everyone benefits, from large hotels to small curio stalls,” president of the Employers Association for Tours and Safari Operators, Dr Clement Mukwasi said.

With the influx of over 3 000 delegates and support staff, some operators had to recruit additional workers, creating temporary employment opportunities.

“Big events like COP15 do not come often, but when they do, we identify staffing gaps and bring in more people. It helps with job creation for locals both in Victoria Falls and beyond,” former Matabeleland North HAZ Chairperson, Mr Anald Musonza said.

While the impact of COP15 is being felt widely, some operators believe future events could offer even more benefits if strategically timed.

“Ideally, such conferences should be held in January, February, or March, off-peak months. That would help us sustain business throughout the year,” a tour operator noted.

“Event organisers should avoid late-night meetings. Delegates need time to explore local nightlife bars, clubs, and entertainment venues. Having free days in the programme would also encourage more spending,” a night club operator said.

As the curtain falls on COP15, the Victoria Falls tourism industry is riding a wave of optimism, hoping this global spotlight will not fade anytime soon.